Data Incite Marketing Blog: Data-Driven Insights & Case Studies
All the latest marketing and data insights brought to you in easily manageable chunks
Data Incite Named Best Marketing Consultancy in Cambridge UK of 2025
Data Incite has been awarded the prestigious title of Best Marketing Consultancy in Cambridge UK of 2025 by Best of Best Review. This remarkable recognition represents not just an achievement for our team, but a validation of our unwavering commitment to delivering...
Marketing Support – Unlocking The Value in Your Service Business
#image_title Service businesses face a unique challenge: showcasing the tangible impact of their expertise when clients can't see or touch the actual service before purchasing. Unlike product-based businesses with physical items to display, service providers must...
Small Business Marketing Challenges: How Professional Support Maximizes Your Budget
Small businesses face numerous marketing challenges that can strain already limited resources. The complexity of modern marketing channels, constantly evolving digital platforms, and the pressure to perform with constrained budgets creates a perfect storm that can...
Find Out Whether Your Marketing Is Working: A Short Guide to Google’s Marketing Tools
Are your marketing efforts actually paying off? If you're asking this question, you're not alone. Understanding marketing effectiveness has become increasingly complex in the digital age, but Google's suite of analytics tools provides the answers - if you know...
Fixing Hubspot’s broken Shopify link to Companies
TL:DR Hubspot broke the link between Companies and Shopify orders - here's how to get it back After rolling out an update to a Shopify integration to Hubspot, I was surprised (as apparently many were) to see that Shopify orders were now sitting in a new entity called...
A-Z of Marketing: “F” is for Funnel
In today's competitive UK market, understanding and optimizing your marketing funnel isn't just helpful – it's essential for survival. As a marketing consultant working with businesses across Britain, I've seen firsthand how proper funnel optimization can transform a...
A-Z of Marketing: “E” is for email – your most reliable channel
As a marketing consultant with over a decade of experience in digital strategy, one truth remains constant: email marketing continues to be one of the most powerful tools in your marketing strategy arsenal. However, its effectiveness depends critically on one...
UK’s CPTPP Membership: How British Companies Can Make The Most Of These New Markets
The UK's accession to the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) opens unprecedented marketing opportunities across the Indo-Pacific region. With the trade bloc's combined GDP reaching £12 trillion, this watershed moment creates...
Solved: How To Workaround The IndexNow Issue On Weebly
I have a number of website on Weebly and I was struggling to get around the lack of option to upload a txt file to the root directory required for IndexNow as suggested by Bing Search Console. But I suddenly had a brainwave - why not use ads.txt? And it worked! Here's...
The A-Z of Marketing: “D” is for Data – The Fuel In Your Marketing Engine
In today's UK marketing landscape, the difference between good and great often comes down to one thing: data. While creativity and intuition might get you started, it's the systematic collection, analysis, and application of data that transforms merely effective...
Why Direct Mail Marketing Still Delivers Results in the Digital Age
In an era dominated by digital marketing, direct mail in the UK remains a key way to reach both new and existing customers. As a direct mail consultant with over a decade of experience in marketing, I've seen firsthand how well-executed marketing mail campaigns can...
Britain’s New Business Growth Service: Marketing Support for UK SMEs in 2025
After a very frosty reception to 2024's budget for small business, the launch of Britain's Business Growth Service (BGS) in early 2025 will be an important moment for UK business support. This new initiative addresses a critical gap in the market, where businesses...
The Hidden Costs of Poor CRM Management: How a Data Consultant Supports You
As a HubSpot consultant who has worked with businesses of all sizes, I've seen how poor CRM management can silently drain resources and revenue. While many organizations invest in CRM platforms like HubSpot, few realize that without proper CRM support and expertise,...
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