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A marketing consultation has the potential pivotal moment for your business, but knowing what constitutes a valuable consultation can be challenging. With so many self-proclaimed "gurus" and "experts" out there, it can often be a minefield, trying to understand who to...

In today's digital landscape, successful marketing isn't just about creativity – it's about making informed decisions based on solid data. As both a marketing consultant and CRM consultant based in Cambridge, I've helped  businesses transform their marketing...

How do you know if your marketing campaigns are truly performing well? This is where benchmarking comes in—a crucial practice that helps you understand where you stand and where you need to go. As we continue our A-Z of Marketing series, let's explore how benchmarking...

In a world where every marketing pound needs to work harder than ever, analytics isn't just about gathering data—it's about saving money and maximizing returns. As we kick off our A-Z of Marketing series, let's explore how analytics can transform your marketing from a...

Marketing without analytics is like punting on the Cam blindfolded – you might move forward, but you won't know where you're going. Having spent my life in Cambridge, from studying at Anglia Ruskin University to consulting with businesses across the city, I've seen...

Marketing data can be overwhelming. While everyone talks about being "data-driven," the reality is that turning numbers into real marketing success isn't as simple as it sounds. As a marketing data consultant, I've seen businesses of all sizes struggle with this...

Understanding how current market conditions influence B2B buying behavior is crucial for marketing success. The latest Business Insights and Conditions Survey (BICS) reveals critical shifts in business priorities that should shape your marketing approach....

As a marketing consultant based in Cambridge, I've discovered that some of my best solutions don't come from staring at spreadsheets or wrestling with algorithms – they emerge during quiet walks through our historic city's winding streets. There's something almost...

If you're reading this, you're probably wondering if it's time to start marketing your product. Let me save you some suspense: if you're asking this question, you should have started yesterday. But don't worry - the second-best time to start is today. The Marketing...

Picture this: You're running a small business, juggling countless tasks, and everywhere you turn, people are talking about AI. Some say it's the answer to all your problems, while others warn it could be your biggest mistake. What's the truth? And more importantly,...

Ever felt like your B2B marketing campaigns aren't delivering the ROI they should? You're not alone. Many small business owners and startups find themselves in a familiar predicament: they know they need strategic marketing leadership, but a full-time CMO is out of...

In today's data-driven business landscape, finding cost-effective ways to gain market insights and target the right customers is crucial, especially for small B2B companies. One often overlooked resource is government open data. This guide will show you how to...