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All the latest marketing and data insights brought to you in easily manageable chunks

Find Out Whether Your Marketing Is Working: A Short Guide to Google’s Marketing Tools
Are your marketing efforts actually paying off? If you're asking this question, you're not alone. Understanding marketing effectiveness has become increasingly complex in the digital age, but Google's suite of analytics tools provides the answers - if you know...
The Small Business Guide to Customer Segmentation: Lessons from Starbucks and Amazon
In today's competitive business landscape, understanding your customers isn't just nice to have – it's essential for survival and growth. This is where customer segmentation comes in, a powerful strategy that even small businesses can leverage to boost their...
From Gym Floor to Inbox: How to Create a Data-Backed Email Marketing Strategy for Your Personal Training Clients
Hey there, fitness pros! Ready to give your email marketing a serious workout? Just like you wouldn't let your clients skip leg day, it's time to stop neglecting this powerhouse channel in your business strategy. Buckle up (or should I say, strap on those lifting...
Top 5 Advertising Strategies Every Startup Should Consider for Rapid Growth
Startups face a unique set of challenges when it comes to scaling quickly and building brand awareness, often with limited resources and small marketing budgets. However, by using the right advertising strategies, even the leanest startups can achieve rapid growth,...
How Personal Trainers Can Build a Marketing Plan on a Small Budget: A Step-by-Step Guide
As a personal trainer, marketing can seem overwhelming, especially if you’re working with a small budget and have little to no marketing experience. But the good news is, you don’t need to break the bank to grow your business. In this blog post, we’ll walk through a...
10 Data-Driven Approaches to Boost Your Media Buying ROI
In the ever-evolving digital marketing landscape, the power of data-driven strategies cannot be overstated. From fine-tuning media spend to enhancing customer personalization, marketing consultancies like Data Incite leverage advanced analytics to boost your media...
How a Marketing Consultancy Can Help Startups Scale Quickly
For startups, growth is often the ultimate goal. However, scaling quickly comes with its own set of challenges, especially in marketing. Building brand awareness, generating leads, and driving conversions can become increasingly complex as a company grows. Many...
Why Your Business Needs a Fractional Head of Marketing For Successful Scaling
Marketing is no longer a luxury—it’s a necessity. For small to mid-sized businesses, building an effective marketing strategy is essential to growth. However, hiring a full-time senior marketing executive, such as a Chief Marketing Officer (CMO), can be...
Account-Based Marketing (ABM): A Strategy For High Value Client Acquisition”
Acquiring high-value clients requires more than just broad marketing strategies. Account-Based Marketing (ABM) is proving to be one of the most effective approaches for targeting and nurturing long-term relationships with high-value accounts. By flipping the...
How To Maximise Your B2B ROI With Data-Driven Campaigns
In the world of B2B marketing, delivering measurable results and maximizing ROI is a constant challenge. However, the shift toward data-driven strategies has opened up opportunities for businesses to create more efficient, targeted campaigns that deliver higher...
How to Write a Marketing Plan To Drive Recurring Revenue
Building a marketing plan that drives recurring revenue is key to long-term growth and financial stability. Recurring revenue models provide a steady income stream, allowing businesses to focus on nurturing customer relationships instead of constantly seeking new...
How to Craft Successful Marketing Plans To Scale Your Business
In today’s ever-evolving market, a marketing plan that remains static is no longer enough. As businesses grow, consumer preferences change, and new technologies emerge, companies must ensure that their marketing strategies can adapt and scale. Crafting a flexible...
Data-led Marketing: How Analytics Can Drive Business Growth
1. The Importance of Data in Today’s Marketing Environment Changing Consumer BehaviorThe modern consumer is no longer swayed by one-size-fits-all marketing campaigns. With more choices at their fingertips than ever before, customers expect personalization and...
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