by info@vividspace.co.uk | Dec 11, 2024 | Uncategorized
How do you know if your marketing campaigns are truly performing well? This is where benchmarking comes in—a crucial practice that helps you understand where you stand and where you need to go. As we continue our A-Z of Marketing series, let’s explore how...
by info@vividspace.co.uk | Dec 9, 2024 | Uncategorized
In a world where every marketing pound needs to work harder than ever, analytics isn’t just about gathering data—it’s about saving money and maximizing returns. As we kick off our A-Z of Marketing series, let’s explore how analytics can transform...
by info@vividspace.co.uk | Dec 9, 2024 | Uncategorized
Marketing without analytics is like punting on the Cam blindfolded – you might move forward, but you won’t know where you’re going. Having spent my life in Cambridge, from studying at Anglia Ruskin University to consulting with businesses across the city,...
by info@vividspace.co.uk | Dec 1, 2024 | Uncategorized
Marketing data can be overwhelming. While everyone talks about being “data-driven,” the reality is that turning numbers into real marketing success isn’t as simple as it sounds. As a marketing data consultant, I’ve seen businesses of all sizes...
by info@vividspace.co.uk | Nov 24, 2024 | Uncategorized
Understanding how current market conditions influence B2B buying behavior is crucial for marketing success. The latest Business Insights and Conditions Survey (BICS) reveals critical shifts in business priorities that should shape your marketing approach....
