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Find Out Whether Your Marketing Is Working: A Short Guide to Google’s Marketing Tools
Are your marketing efforts actually paying off? If you're asking this question, you're not alone. Understanding marketing effectiveness has become increasingly complex in the digital age, but Google's suite of analytics tools provides the answers - if you know...
Data-led Marketing: How Analytics Can Drive Business Growth
1. The Importance of Data in Today’s Marketing Environment Changing Consumer BehaviorThe modern consumer is no longer swayed by one-size-fits-all marketing campaigns. With more choices at their fingertips than ever before, customers expect personalization and...
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